My 6 opinions on Public Opinion
1. Appealing to self-interest is most effective.
2. Find a trustworthy source.
3. People like to feel they participated in the decision process.
4. The more a message is clear and simple, the better is understood, accepted and acted on.
5. Major events cause big swings in public opinion at first.
6. People tend to agree on goals more than on how reach the goals.